Lava Products was in attendance at the 2012 CES show in Las Vegas last week.

Several customers were exhibiting including Nikon’s first ever CES booth with Imaging and Sport Optics products, including Callaway Laser Rangefinders. The focus was on the new DSLRs and and incredible display of the new Nikon 1.

In other exciting news, our packaging was front and center for the announcement of John Walsh as spokesman for the Greatcall 5 Star Responder.

Here’s a clip of GC’s Director of Marketing, Aaron Pollack, describing the importance of the 5Star urgent response product.